SEO Friendly Titles

Your SEO should be like a ninja – always there, but never seen. So, your titles should look natural and not overly optimized. No need to get dinged by the SE’s because you got a little too skippy with stuffing your titles with too many keywords.

Titles are some of the most important information that you can have on your page that lets not only users know what your content is about, but also the search engines. It is also the first piece of content that a searcher will see in the search engines (assuming that you’re not getting a rewritten one by Google’s Tom Waits update). So, a good title is imperative, but not being overly aggressive with length and keywords is also important. Here are a few things that you should consider when writing your titles for each of your pages:

  1. They should be unique – yes, that means that every page should have it’s own, wonderfully unique title. It’s OK, get creative.
  2. They should be eye-catching – What makes you get that world’s thinnest wallet?  Grab their attention with the information that the searcher is looking for.
  3. They shouldn’t be too long – Remember Tom Waits? Right. Stick to 66 characters, otherwise your title will be truncated and we don’t want that.
  4. Prominence and Proximity – These are clearly still rather important for titles. Choose your words and their placement wisely.

So, armed with that engrossing information, let’s talk about how to form your titles.

Unnatural looking title: Flower Tips, Growing Flowers, How To Grow Flowers in Your Garden During The Spring

This is unnatural because it looks like someone is trying to stuff too many key phrases into the title, plus it’s too long.

 

Natural looking title: Spring Flower and Gardening Tips: How to Grow a Beautiful Garden

This one reads much more naturally, is only 64 characters, and gets the point across on gardening tips during the Spring time. Not that I’m much of a gardener (I can barely keep catnip alive), but this would be a title that I would have written. Natural and not overly optimized. This also helps readers understand what they are going to get with your site.

 

But what about my company name? Should that be in the title, too? 

Absolutely! Here are some examples of companies using their brand in their titles. This works great with sites that are offering services and products. Also, showing your brand is a good way to get brand recognition, but as you can tell here, they put their brand AFTER the product, not before it. They are working on getting found for their products, not their name.

Hand Saws – Hand Tools – Ace Hardware

Shop Hand Saws & Blades at Lowes.com

 

So, to recap – make sure that you have relevant information in your titles, don’t over optimize them, keep them sounding natural, and brand them if you need to.

 

What other suggestions have you given people or that you have seen?

 

Comments

No comments so far.

Leave a Reply
 
  (will not be published)